What's New in The Winter Lift?

Well, for starters, we can stop calling it The Winter Lift. Say hello to Reba Sports. The new name is a nod to the Mt. Reba Ski Area of old as well as to the spirit of Reba Blood, one of the pioneers of our area. Also, I have to ask, What the heck did "Winter Lift" mean anyway?

Aside from the name change we've got a new POS system (No, POS doesn't mean what you think it does, it actually stands for Point of Sale) which should speed up our line quite a bit. This new system will also add a lot of behind the scenes functionality that will help us serve you guys better. We can finally accept Gift Cards now, Yay! Remember...to receive your 10% season pass discount you must flash your pass before you purchase!

We've got a couple new lines in the store this year as well. The underwear phenomenon Under Armor is here along with Dragon eyewear, Foursquare Outerwear and Smith Helmets. You'll find these alongside the other brands we've carried like Burton, The North Face, Mountain Hardwear, Spyder, Descente, Columbia, Orage, Ripzone, Wigwam, Turtle Fur, Seirus, Gordini, K2, Atomic, Sessions, Obermeyer, Electric, Smith, Spy and all the other great lines you've come to expect from us.

Here's a Foursquare Jacket we have this Season:

The new Smith Helmets are awesome:

You asked for it, check out the new Goggles from Dragon: