GOOD WILL AMBASSADORS

...Feeling really good about a newly developing Ambassador program here at Bear Valley Mountain Resort. Our new team of Ambassadors will be essential to the company's overall success and goal of providing exceptional customer service. Ambassadors wearing the "Gold Jackets" will become the face and personality of Bear Valley. Individuals selected for this position will have a critical impact on how visitors experience and perceive the resort experience. The primary role of an Ambassador is to make Bear Valley guests feel welcome, at home, and do whatever possible to "make their day" at the mountain more enjoyable. In essence, spread the good will that is Bear Valley.

Inspiration for Bear Valley's Ambassador Program came while attending a retreat at Whistler, BC last summer. I learned about the unique way in which Whistler's Ambassador Program grew from its local community of business owners/leaders across all industries. Whistler's management realized that for their resort destination to reach world class levels in terms of guest service and experience, the effort and approach had to be community based. It truly does take a Village - of 10,000 in Whistler's case - to please guests and keep them returning season after season, to convert winter guests to summer visitors, and for summer guests to frequent Whistler and Blackcomb mountains for a ski/snowboard trip during winter.

So last Friday I gathered at the local coffee shop with four Ambassador recruits from the local community: Dave Waterman - pastor at Chapel in the Pines, husband, father of four and avid skier; Isabel Lyle - professional at SG Marketing, mother of two and just all around great gal; Ron Motta - retired attorney, husband, father, grandfather, former disabled ski instructor and friend of Bear Valley; and Jon Murphy - agricultural buyer (nuts), husband, father, Alpine Nuts Co. owner, and former ski patrol. Not present this morning, but on the potential Ambassador roster includes Colleen O'lau - business owner of Colleen's Corner hair salon, mother and avid skier; Sharon Harper - Columbia Elementary librarian, wife, mother and snow aficionado; Dana Johnson - Paramedic Fire/Fighter; former youth ski racer and all around great guy (doesn't know he is on the list yet); and two other gentleman named Ken and Mark who I have not had the pleasure of meeting in person yet. I am delighted to boast that Bear Valley's new Ambassador Program will feature one of the most diverse, dynamic and professional group of individuals who share enthusiasm for the mountain and are excited about the positive changes ahead. This group likes to have fun, help others and will be integral in taking Bear Valley's guest service to the next level.

Bear Valley is asking for a minimum commitment of 6 days a month to be considered for the Ambassador Program. Here's a brief overview of an Ambassadors responsibilities -

• Greeter & Promoter of "BV Express"
• Customer Sign-In Support
• Mountain Tours
• Special Event/Marketing Support
• Information Resource

Share the vision, the passion and the fun that is Bear Valley. Sound like something you'd enjoy? Send me an email at andrea@bearvalley.com today and I'll fill you in on all the details and benefits of becoming an Ambassador.

Think Snow! Think Good Will!